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The Summit's Blog

chronicles of starting an art bar / cafe in san francisco

Tag Archives: marketing

it’s crunch time! construction is underway, permits are in play, help wanted ads are on their way… things to do, things to-do. i’m gitty and nervous at the same time. alot can still go wrong–like more construction going over budget, furniture not arriving on time, or worse inspectors being dicks. at this juncture i’m at the mercy of variables out of my control.

but when i take a step back, take a deep, breath, it’s really not that bad. between the stress of meetings and timelines i get to enjoy tasting like this with our first incubated chef:

jared formerly of orson / citizen cake looks on as we slice into his sample brioche loaf

and after tastings i get to spend time with creatives on the branding like this:

freddy anzures giving us a sneak peak of The Summit's brand identity

or spending time with the incubated start-ups:

the first gathering of i/o venture partners, incubated start-ups, and their tech mentors

but for the next 3o days my attention will be focused on the builders and designers of the summit space:

kanbayashi design + travis construction = the build-out of the summit

10 months of planning and day dreaming are coming to culmination. inside i’m dreading the long hours it’ll take to see this thru. gone are my weekend jaunts across SF’s myriad of night clubs. gone are the 11a-6p days of leisure.  the little voice in my head tells me “i should be careful what i wish for” because dreams do become realities…

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when i started poleng i had no idea what was involved in restaurant marketing. do you buy ads? give out coupons? how do you get reviews? luckily i had friends that were in the know and got poleng in the chronicle’s “what’s new column” to take a look and then i was referred to rivera pr

the rivera brothers are a great bunch of guys. young, hip, and in the know–but best of all they look out for you. the first thing they taught me was that the internet is a big echo chamber. when one media outlet says something about you, everybody follows suit. for example, the guardian wrote that poleng was a hiphop tearoom. then the next thing you know bauer writes that poleng is referred to as a hiphop tearoom!

so as i write and post, i gotta be conscious of who’s reading because 24 hours after i announced this blog i got 2 calls from the chronicle, one from the sfweekly, an email from urban daddy, and a call from the rivera pr. you gotta love web 2.0! you can by pass traditional media and get your message out directly, build a community virtually, and build a buzz that echoes past the confines of cyber space…

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