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The Summit's Blog

chronicles of starting an art bar / cafe in san francisco

Tag Archives: identity

ive been silent for awhile.

blogging about legal and numbers is just not sexy (and highly confidential). but lately, i found myself exercising another skill set of mine. art and design.

i found my way to the bay area during the 1st.com boom as a graphic designer. it was my calling at the time and helped sustain me while being a “nitelife curator” just wasn’t paying the bills. being caught-up in the resto game has left me little time to exercise the right half of my brain, until now.

the book, “how to run and start a commercial gallery”  has got me thinking deeply about what kind of gallery the summit is gonna be. i know it’s a hybrid model converging food and art, kinda of like what i created with poleng intrms of food and music. i sometimes describe the summit as “111 minna meets tartine bakery.” thoughts on the space have also lead me to spend more time on the development of the logo. below is a styling mood board i’ve asked my designers to focus their work on:

directions in design

so far, progress has been slow with my rag-tag team of designers. when you’re getting design as a homie hook-up, expect homie time. so to help jump start the process in the right direction, i’ve created some logos i’d like to share with you.

the wonders of rotate and repeat in illustrator

as you can see, i’m obsessed with spirograph and i can’t quite execute a design that involves negative space and double meaning. i can’t wait to see what the others churn out… if you wanna submit something, hit me up!

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the past few days have shown rapid development of the brand identity and the design of the bar. below are new mood boards exploring typefaces. the inspiration is leaning towards olympic design aesthetics. in particular is the design work of otl aicher for the 72 olympics in munich.

my favorite of fonts choosen is the bauhaus font highlighted in blue. it’s got clean lines and beautiful curves in the U and M letter forms that complement the space nicely, yet with an air of modernity to it (imagine me swirling a glass of wine while i say that).

on the interior design front, brent has redesigned the coffee counter of the bar to be a swooping curve. in the previous mock-up, the coffee counter / order stand was a hard diagonal line. this version is much better because the bags of coffee and tea are now centered with pastry displays on either-end. the 3 guys in the back simulate 2 cashiers and a barista setting when there’s high demand for coffee.

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while the space is being constructed, im working in parallel to get the branding and identity developed. i’ve tapped dave and dre my former partners in electric friends–a boutique design firm we formed years ago, but disbanded  as life took us in different directions. after sending them a short creative brief, we’re off to our first step in the branding process: exploring colors and mood boards.

imagery based on a utopian futurist society

colors bright but muted--like a 60's olympic poster, but left slightly faded by the sun

the vibe dre wants to exude is confidence, modernity, futurism, optimism and fun

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