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The Summit's Blog

chronicles of starting an art bar / cafe in san francisco

developing the brand identity thru color explorations and mood boards


while the space is being constructed, im working in parallel to get the branding and identity developed. i’ve tapped dave and dre my former partners in electric friends–a boutique design firm we formed years ago, but disbanded ¬†as life took us in different directions. after sending them a short creative brief, we’re off to our first step in the branding process: exploring colors and mood boards.

imagery based on a utopian futurist society

colors bright but muted--like a 60's olympic poster, but left slightly faded by the sun

the vibe dre wants to exude is confidence, modernity, futurism, optimism and fun

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